Goodfood
Goodfood
Goodfood
Goodfood is a fast-growing meal delivery service specializing in fresh, organic, and pre-portioned meal kits.
Goodfood is a fast-growing meal delivery service specializing in fresh, organic, and pre-portioned meal kits.
Goodfood
Goodfood is a fast-growing meal delivery service specializing in fresh, organic, and pre-portioned meal kits.
// Project scope
// Project scope
Goodfood partnered with Anthony’s Lab to revamp its online platform, focusing on. The primary objectives were:
Goodfood partnered with Anthony’s Lab to revamp its online platform, focusing on. The primary objectives were:
Goodfood partnered with Anthony’s Lab to revamp its online platform, focusing on. The primary objectives were:
✳︎ Modernizing the website’s UI/UX for improved navigation and engagement.
✳︎ Modernizing the website’s UI/UX for improved navigation and engagement.
✳︎ Modernizing the website’s UI/UX for improved navigation and engagement.
✳︎ Streamlining the checkout and subscription process to boost conversion rates.
✳︎ Streamlining the checkout and subscription process to boost conversion rates.
✳︎ Streamlining the checkout and subscription process to boost conversion rates.
✳︎ Enhancing page speed and performance to reduce bounce rates.
✳︎ Enhancing page speed and performance to reduce bounce rates.
✳︎ Enhancing page speed and performance to reduce bounce rates.
// Challenges
// Challenges
Before the redesign, Goodfood faced several pain points:
Before the redesign, Goodfood faced several pain points:
Before the redesign, Goodfood faced several pain points:
Complicated User Journey: users struggled with a cluttered interface, making meal selection and checkout cumbersome.
Complicated User Journey: users struggled with a cluttered interface, making meal selection and checkout cumbersome.
Complicated User Journey: users struggled with a cluttered interface, making meal selection and checkout cumbersome.
Poor mobile experience: the site was not fully optimized for mobile users, who made up 65% of traffic.
Poor mobile experience: the site was not fully optimized for mobile users, who made up 65% of traffic.
Poor mobile experience: the site was not fully optimized for mobile users, who made up 65% of traffic.
Slow page load times: customers experienced loading times of over 7 seconds, leading to high drop-off rates.
Slow page load times: customers experienced loading times of over 7 seconds, leading to high drop-off rates.
Slow page load times: customers experienced loading times of over 7 seconds, leading to high drop-off rates.
// Our solution
// Our solution
UI/UX revamp for a seamless experience, checkout and subscription streamlining, speed and performance optimization:
UI/UX revamp for a seamless experience, checkout and subscription streamlining, speed and performance optimization:
UI/UX revamp for a seamless experience, checkout and subscription streamlining, speed and performance optimization:
Implemented a clean, intuitive design for easy meal browsing.
Implemented a clean, intuitive design for easy meal browsing.
Implemented a clean, intuitive design for easy meal browsing.
Created a mobile-first responsive layout ensuring seamless usability.
Created a mobile-first responsive layout ensuring seamless usability.
Created a mobile-first responsive layout ensuring seamless usability.
Integrated high-quality visuals and interactive elements for enhanced engagement.
Integrated high-quality visuals and interactive elements for enhanced engagement.
Integrated high-quality visuals and interactive elements for enhanced engagement.
// Conclusion
// Conclusion
By strategically redesigning Goodfood’s platform, we transformed their digital presence, leading to increased engagement, higher sales, and improved customer satisfaction. This case study underscores the power of user-centric design, performance optimization, and advanced automation in driving digital success.
By strategically redesigning Goodfood’s platform, we transformed their digital presence, leading to increased engagement, higher sales, and improved customer satisfaction. This case study underscores the power of user-centric design, performance optimization, and advanced automation in driving digital success.
By strategically redesigning Goodfood’s platform, we transformed their digital presence, leading to increased engagement, higher sales, and improved customer satisfaction. This case study underscores the power of user-centric design, performance optimization, and advanced automation in driving digital success.
Mobile Conversions
Mobile Conversions
+120%
+120%
+120%
Increased due to enhanced mobile experience.
Increased due to enhanced mobile experience.
Increased due to enhanced mobile experience.
Increased due to enhanced mobile experience.
Subscription Sign-ups
Subscription Sign-ups
+85%
+85%
+85%
Grew within the first six months.
Grew within the first six months.
Grew within the first six months.
Grew within the first six months.
Revenue Growth
Revenue Growth
+95%
+95%
+95%
Achieved in sales within the first year post-redesign.
Achieved in sales within the first year post-redesign.
Achieved in sales within the first year post-redesign.
Achieved in sales within the first year post-redesign.
Customer retention
Customer retention
+72%
+72%
+72%
Repeat orders boosting overall revenue.
Repeat orders boosting overall revenue.
Repeat orders boosting overall revenue.
Repeat orders boosting overall revenue.
You're extraordinary.
Your design should be too.
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Made with love from Seoul
You're extraordinary.
Your design should be too.
Get In Touch
Explore
Made with love from Seoul
You're extraordinary.
Your design should be too.
Get In Touch
Explore
Made with love from Seoul
You're extraordinary.
Your design should be too.
Get In Touch
Explore
Made with love from Seoul