Blissful
Blissful
Blissful
Blissful is a premium wellness brand that specializes in organic skincare and holistic self-care products.
Blissful is a premium wellness brand that specializes in organic skincare and holistic self-care products.
Blissful
Blissful is a premium wellness brand that specializes in organic skincare and holistic self-care products.
// Project scope
// Project scope
Blissful engaged our team at Anthony’s Lab to revamp its outdated e-commerce platform. The primary objectives were:
Blissful engaged our team at Anthony’s Lab to revamp its outdated e-commerce platform. The primary objectives were:
Blissful engaged our team at Anthony’s Lab to revamp its outdated e-commerce platform. The primary objectives were:
✳︎ Improving site aesthetics and branding consistency.
✳︎ Improving site aesthetics and branding consistency.
✳︎ Improving site aesthetics and branding consistency.
✳︎ Optimizing the user journey for a seamless shopping experience.
✳︎ Optimizing the user journey for a seamless shopping experience.
✳︎ Optimizing the user journey for a seamless shopping experience.
✳︎ Enhancing website performance and load speeds.
✳︎ Enhancing website performance and load speeds.
✳︎ Enhancing website performance and load speeds.
// Challenges
// Challenges
Before the redesign, Blissful faced multiple challenges:
Before the redesign, Blissful faced multiple challenges:
Before the redesign, Blissful faced multiple challenges:
Outdated user interface (UI): the website had an inconsistent design and lacked mobile responsiveness.
Outdated user interface (UI): the website had an inconsistent design and lacked mobile responsiveness.
Outdated user interface (UI): the website had an inconsistent design and lacked mobile responsiveness.
Low conversion rates: the checkout process was cumbersome, discouraging purchases.
Low conversion rates: the checkout process was cumbersome, discouraging purchases.
Low conversion rates: the checkout process was cumbersome, discouraging purchases.
Slow loading speed: pages took over 6 seconds to load, leading to high bounce rates.
Slow loading speed: pages took over 6 seconds to load, leading to high bounce rates.
Slow loading speed: pages took over 6 seconds to load, leading to high bounce rates.
// Our SOLUTION
// Our SOLUTION
Modernising the user experience, performance and conversion rate optimization:
Modernising the user experience, performance and conversion rate optimization:
Modernising the user experience, performance and conversion rate optimization:
Conducted in-depth UI/UX research and implemented a sleek, intuitive design.
Conducted in-depth UI/UX research and implemented a sleek, intuitive design.
Conducted in-depth UI/UX research and implemented a sleek, intuitive design.
Developed a fully responsive layout ensuring seamless functionality across all devices.
Developed a fully responsive layout ensuring seamless functionality across all devices.
Developed a fully responsive layout ensuring seamless functionality across all devices.
Incorporated a visually appealing and brand-cohesive theme.
Incorporated a visually appealing and brand-cohesive theme.
Incorporated a visually appealing and brand-cohesive theme.
// CONCLUSION
// CONCLUSION
By strategically redesigning Blissful’s website, we not only enhanced its digital presence but also significantly contributed to its business growth. This project demonstrates the power of seamless UX, robust backend infrastructure, and data-driven SEO strategies in driving e-commerce success.
By strategically redesigning Blissful’s website, we not only enhanced its digital presence but also significantly contributed to its business growth. This project demonstrates the power of seamless UX, robust backend infrastructure, and data-driven SEO strategies in driving e-commerce success.
By strategically redesigning Blissful’s website, we not only enhanced its digital presence but also significantly contributed to its business growth. This project demonstrates the power of seamless UX, robust backend infrastructure, and data-driven SEO strategies in driving e-commerce success.
Conversion Rate
+176%
+176%
Increased from 2.1% to 5.8%
Increased from 2.1% to 5.8%
Increased from 2.1% to 5.8%
Conversion Rate
+176%
Increased from 2.1% to 5.8%
Revenue Growth
+89%
+89%
Sales increased within six months
Sales increased within six months
Sales increased within six months
Revenue Growth
+89%
Sales increased within six months
Organic Traffic
+120%
+120%
Grew due to improved SEO rankings
Grew due to improved SEO rankings
Grew due to improved SEO rankings
Organic Traffic
+120%
Grew due to improved SEO rankings
Customer retention
+65%
+65%
Repeat purchase rate
Repeat purchase rate
Repeat purchase rate
Customer retention
+65%
Repeat purchase rate
You're extraordinary.
Your design should be too.
Get In Touch
Explore
Made with love from Seoul
You're extraordinary.
Your design should be too.
Get In Touch
Explore
Made with love from Seoul
You're extraordinary.
Your design should be too.
Get In Touch
Explore
Made with love from Seoul
You're extraordinary.
Your design should be too.
Get In Touch
Explore
Made with love from Seoul